During the summer Google conducted an experiment to determine how much of a difference the speed at which a web page loads on the user. We already know that you will lose nearly half your visitors if they have to wait longer than 15 seconds for a page to load & only 5% of visitors will wait longer than 30 seconds. Googles experiment was based on the time it took to return search results.
Over six weeks they slowed the time for the search results to appear from 100 to 400 milliseconds. Doesn’t sound a lot you may think, but it resulted in a daily impact of 0.5% fewer search submissions to those affected. To most websites this wouldn’t make a great deal of difference but to Google it’s huge.
So the speed at which your website loads can make a huge difference to your revenue. If your website is taking longer than 15 seconds to load, you could be losing an awful lot of potential clients. Even when your site loads between 5 – 10 seconds it could make a huge impact on your sales.
Search Engine Optimisation (SEO) should not only cover the aspects of your website that need help to be seen, crawled & understood by the search engines, but also the website from the clients point of view.
If your website has been optimised , crawled & is appearing well in the search results it doesn’t mean it’s a good site for potential clients to use. We have optimised many sites that appear in the top five for their search category, but they are still not getting any clients. The reasons are nearly always related to how fast they load in the web browser. Some time out & some load but with media components missing. Getting all of the media elements on your web page into a well organised & optimised format is the only way to ensure a fast download time & a good ROI. if you have a very high media content such as pictures or videos, then these can hosted on other servers to enable a faster download time. Websites with lots of pictures in galleries can choose to host their pictures on sites such as “photobucket” , this way helps keep your maximum monthly download limit to a minimum & loads the pictures faster.
If you are experiencing any slow load problems then why not contact us for a free website analysis.
Original Google data in the link below.
For the full report on Googles “Speed Matters”
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